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        <title>Cognos In The News</title>
        <description>Read the latest articles featuring Cognos Business Intelligence and Performance Management.</description>
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        <copyright>Copyright Cognos Incorporated. All rights reserved.</copyright>
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			<title>arvato services Optimizes Inventory with IBM Cognos 8 BI</title>
			<description>Product Review of IBM Cognos 8 BI written by Cognos customer arvato services. The review details how arvato has been able to optimize its product mix and how clients have seen a 90 percent improvement in stock availability, a 95 percent improvement in on-time delivery, and nearly 15 percent decrease in returns by reducing inventory levels through the solution.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/287100088" height="1" width="1"/&gt;</description>
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            <pubDate>Thu, 01 May 2008 12:00:00 -0500</pubDate>
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			<title>Cognos ramps up partner program</title>
			<description>Features Mel Zeledon, Cognos VP of Strategic Alliances, discussing the enhanced opportunities at play for Cognos partners now that Cognos was acquired by IBM&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/287100089" height="1" width="1"/&gt;</description>
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            <pubDate>Thu, 08 May 2008 12:00:00 -0500</pubDate>
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			<title>The BI-to-Performance Management Transition: The Management View</title>
			<description>Master Class Series: (Part 3 of 6) The transition from business intelligence to business performance management requires input from the managers themselves, who will help define the boundaries of business performance. [Free registration required to read full article]&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/282125000" height="1" width="1"/&gt;</description>
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            <pubDate>Wed, 03 Dec 2007 12:00:00 -0500</pubDate>
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			<title>The BI-to-Performance Management Transition: The Shop Floor View</title>
			<description>Master Class Series: (Part 4 of 6) Performance management on the shop floor means more than analyzing day-to-day plant production issues; rather, it addresses the larger question of how plant performance impacts overall corporate performance and vice versa. [Free registration required to read full article]&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/282125000" height="1" width="1"/&gt;</description>
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            <pubDate>Wed, 03 Jan 2008 12:00:00 -0500</pubDate>
            <newssource>Managing Automation</newssource>
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			<title>Quality Assurance</title>
			<description>Feature story on Ryobi and how its use of IBM Cognos BI solutions have helped increase visibility and collaboration across its engineering and quality departments; positively impacted bottom line; and driven significant savings in warranty costs.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/274934364" height="1" width="1"/&gt;</description>
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            <pubDate>Tue, 01 Apr 2008 12:00:00 -0500</pubDate>
            <newssource>Consumer Goods Technology Magazine</newssource>
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			<title>Redefining Business Intelligence for Today's Business Realities</title>
			<description>Master Class Series: (Part 1 of 6) Manufacturers are beginning to realize that traditional, stand-alone business intelligence applications often are inadequate for tracking and utilizing their operational data within a global economy. Part one of this six-part "Master Class" series explains the need for comprehensive performance management as manufacturers strive to succeed in today's ever-changing business climate. [Free registration required to read full article]&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/274762741" height="1" width="1"/&gt;</description>
			<link>http://rss.cognos.com/~r/cognos/Usaw/~3/274762741/The_Master_Class_Series_Part_1_23429122</link>
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            <pubDate>Wed, 07 Nov 2007 12:00:00 -0500</pubDate>
            <newssource>Managing Automation</newssource>
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			<title>Getting Started with Performance Management: The Technology and Tools</title>
			<description>Master Class Series: (Part 2 of 6) In their quests to deliver performance management capabilities to users, manufacturers must realize that technology is secondary to an understanding of industry best practices and business processes. Part two of this six-part "Master Class" series illustrates why performance management is less a question of which technology is used than how it is used. [Free registration required to read full article]&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/274762742" height="1" width="1"/&gt;</description>
			<link>http://rss.cognos.com/~r/cognos/Usaw/~3/274762742/The_Master_Class_Series_Part_2_23822337</link>
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            <pubDate>Wed, 21 Nov 2007 12:00:00 -0500</pubDate>
            <newssource>Managing Automation</newssource>
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			<title>The Corporate Odd Couple can Drive an Organization's Operational Success</title>
			<description>Article by Cognos' Doug Barton on the collaborative marriage of information technology and finance for operational success. Centers on how companies can combine these two areas to help drive business goals.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/272877246" height="1" width="1"/&gt;</description>
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            <pubDate>Thu, 17 Apr 2008 12:00:00 -0500</pubDate>
            <newssource>The IT-Finance Connection</newssource>
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			<title>For the CFO, Even Good Surprises are Bad</title>
			<description>Article by Cognos' Doug Barton on the two general sources of financial surprise and how CFO's can address them by connecting financial and operational data.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/272877247" height="1" width="1"/&gt;</description>
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            <pubDate>Thu, 17 Apr 2008 12:00:00 -0500</pubDate>
            <newssource>The IT-Finance Connection</newssource>
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			<title>The Outlook for BPM Technology</title>
			<description>Join MA's Diane Himes as she talks to Don Campbell, the CTO of Cognos, an IBM company, about the state of business intelligence and business performance management technology -- including a look at where it's headed in the near future.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/267081650" height="1" width="1"/&gt;</description>
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            <pubDate>Mon, 07 Apr 2008 12:00:00 -0500</pubDate>
            <newssource>Managine Automation.com</newssource>
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		<item>
			<title>Cognos 8 Go! Mobile: Business Info on the Run </title>
			<description>Datamation feature on Cognos 8 Go Mobile and its appeal to business decision-makers as Datamation's wireless product of the year.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/264096688" height="1" width="1"/&gt;</description>
			<link>http://rss.cognos.com/~r/cognos/Usaw/~3/264096688/3738466</link>
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            <pubDate>Thu, 03 Apr 2008 12:00:00 -0500</pubDate>
            <newssource>Datamation</newssource>
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            <title>BI value: SAP/Cognos coexistence</title>
            <description>SearchSAP interviews Cognos customer TELUS on their BI standardization efforts and integration with SAP BW.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/264096689" height="1" width="1"/&gt;</description>
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            <pubDate>Tue, 01 Apr 2008 12:00:00 -0500</pubDate>
            <newssource>SearchSAP.com</newssource>
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            <title>The Full Promise of Business Intelligence</title>
            <description>Feature article by Cognos' Leah MacMillan in CRM Magazine on the core attributes of business intelligence required to turn information into better decisions and competitive advantage.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/258455119" height="1" width="1"/&gt;</description>
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            <pubDate>Tue, 25 Mar 2008 12:00:00 -0500</pubDate>
            <newssource>CRM Magazine </newssource>
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            <title>Back to Reality</title>
            <description>Feature story on the rising importance of Sales &amp; Operations Planning for manufacturers, and how vendors like Cognos are providing much-needed best practices through software solutions like the IBM Cognos Performance Blueprints.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/250814410" height="1" width="1"/&gt;</description>
            <link>http://rss.cognos.com/~r/cognos/Usaw/~3/250814410/Back_to_Reality_27000839</link>
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            <pubDate>Sat, 01 Mar 2008 12:00:00 -0500</pubDate>
            <newssource>Managing Automation</newssource>
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            <title>ENECO Energie Unlocked Performance Improvements and Saved 1 Million Euros</title>
            <description>Case study of Cognos customer ENECO Energie's performance management deployment, detailing how the Netherlands energy provider was able to save money by establishing a system to precisely target customers and drive strategy through consistent information-based marketing and related decision-making.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/247454532" height="1" width="1"/&gt;</description>
            <link>http://rss.cognos.com/~r/cognos/Usaw/~3/247454532/10000720-1.html</link>
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            <pubDate>Fri, 29 Feb 2008 12:00:00 -0500</pubDate>
            <newssource>DMReview</newssource>
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            <title>Smarter BI the right prescription for Canadian hospital network</title>
            <description>Feature article on Cognos customer University Health Network's selection of Cognos and its implementation plans.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/239415463" height="1" width="1"/&gt;</description>
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            <pubDate>Thu, 21 Feb 2008 12:00:00 -0500</pubDate>
            <newssource>SearchDataManagement.com</newssource>
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        <item>
            <title>Q&amp;A: Cognos' Rob Ashe on Performance Management, Aligning With IBM</title>
            <description>Executive Q&amp;A with Rob Ashe on the performance management market and aligning with IBM.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/229831911" height="1" width="1"/&gt;</description>
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            <pubDate>Mon, 4 Feb 2008 12:00:00 -0500</pubDate>
            <newssource>Intelligent Enterprise</newssource>
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            <title>Next-Era BI: Proactive, Pervasive, Performance-Oriented</title>
            <description>Intelligent Enterprise examines BI visions and real-world examples from Cognos and other vendors. Includes commentary from Cognos' Rob Ashe and Cognos Customer Southwestern Energy.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/234475485" height="1" width="1"/&gt;</description>
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            <pubDate>Mon, 21 Jan 2008 12:00:00 -0500</pubDate>
            <newssource>Intelligent Enterprise</newssource>
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            <title>Cognos looks to take PM Mainstream with Cognos 8.3 release</title>
            <description>Computerwire feature on Cognos 8 v3 launch with detailed overview of new product features and analysis of how the new product will help the progress of PM deployments.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/234475486" height="1" width="1"/&gt;</description>
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            <pubDate>Wed, 16 Jan 2008 12:00:00 -0500</pubDate>
            <newssource>Computerwire</newssource>
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            <title>Cognos CEO Paints the Future of Performance Management:  Upgrades for Version 8.3 are broken up into two groups: new capabilities for users, and upgrades to the platform.</title>
            <description>Feature story on IBM Cognos 8 v3 launch and Rob Ashe comments on performance management market.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/234475487" height="1" width="1"/&gt;</description>
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            <pubDate>Tue, 15 Jan 2008 12:00:00 -0500</pubDate>
            <newssource>eWeek</newssource>
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            <title>Cognos Debuts BI Upgrade, As IBM Takeover Draws Near</title>
            <description>Feature story on Cognos 8 BI v3 launch. Includes commentary from Cognos' Rob Ashe.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/234475488" height="1" width="1"/&gt;</description>
            <link>http://rss.cognos.com/~r/cognos/Usaw/~3/234475488/205800420</link>
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            <pubDate>Tue, 15 Jan 2008 12:00:00 -0500</pubDate>
            <newssource>VARBusiness</newssource>
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            <title>Consolidate Your Critical Data With BI</title>
            <description>Feature story on Delta Sonic Car Wash's use of Cognos 8 BI to improve sales, margins and customer frequency across its 28-outlet chain.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/214520553" height="1" width="1"/&gt;</description>
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            <pubDate>Thu, 10 Jan 2008 12:32:03 -0500</pubDate>
            <newssource>Integrated Solutions For Retailers</newssource>
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            <title>S&amp;OP encompassing broader financial and performance parameters</title>
            <description>Feature story outlining the evolution of Sales &amp; Operations Planning (S&amp;OP) from a way to balance supply and demand, into the potential means for driving financial goals related to sales and profit into operations that include forecasting, production, and distribution.&lt;img src="http://rss.cognos.com/~r/cognos/Usaw/~4/229831910" height="1" width="1"/&gt;</description>
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            <pubDate>Tue, 1 Jan 2008 12:00:00 -0500</pubDate>
            <newssource>Manufacturing Business Technology (MBT)</newssource>
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